In this section, you can read about how we process your personal data when you shop in our webshop.
Types of Personal Data
When you use our webshop, we process your personal data. We may process the following types of personal data about you:
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Your contact information
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Your payment details
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Information about your order/purchase history, including the sizes you have ordered
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Any correspondence with you related to your purchase, including complaints and claims
Purposes of Processing
Your personal data is processed for the following purposes:
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Fulfillment of your order
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Customer service following your purchase
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Statistics and analysis, as well as customer satisfaction surveys, to improve and develop our products, services, and customer experience
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Handling of complaints, claims, and disputes
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Optimization of the customer service experience
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Compliance with the retention requirements under the Bookkeeping Act
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Marketing of our products and services to you
Legal Basis for Processing
We process your personal data based on the following grounds:
Contractual obligations:
We process your personal data to fulfill the purchase agreement with you, including delivering the ordered products (GDPR Article 6(1)(b)). We need your contact and payment details in order to enter into a purchase agreement with you.
Legitimate interests:
We process your personal data based on our legitimate interest in delivering quality customer service — including across companies within the Travelheart Family group — in handling any complaints, disputes, and claims, as well as marketing our products and services directly to you and improving our services and customer experience (GDPR Article 6(1)(f)). You have the right to object to our direct marketing to you.
Legal obligation:
Travelheart Family is obligated under Section 12 of the Danish Bookkeeping Act to retain accounting records, including personal data contained in those records, for a minimum of 5 years from the end of the financial year. We therefore process personal data included in such records to comply with this legal obligation (GDPR Article 6(1)(c)).
Retention Period
Personal data collected in connection with webshop purchases is stored for 5 years from the date of your purchase.
Personal data included in accounting records is stored for up to 6 years. This retention period is based on the legal requirement in Section 12 of the Bookkeeping Act.
The information may, however, be processed and retained for a longer period in anonymized form.
Disclosure of Personal Data
We share customer information with other companies within the Travelheart Family group to ensure we can provide the best possible customer service experience when you shop with any company in the group. You have the right to object to the sharing of your personal data by contacting us as outlined in Section 1 above.
We may disclose your personal data to our bank in connection with processing your payment. We may also share your data with our auditors as part of the mandatory audit of our financial statements.
In the event of a dispute, we may disclose your personal data to external advisors, complaints boards, or courts, depending on the nature of the dispute.
We also share your personal data with the shipping company delivering your order to ensure proper delivery.
We may share your contact details and information about your purchases with Meta Platforms Ireland Limited, TikTok Technology Limited, and Pinterest Europe Limited for the purpose of marketing our brands and products. Such disclosures are based on our legitimate interest in marketing to you, including through direct marketing (GDPR Article 6(1)(f)).
We also use Snapchat for direct marketing. Snap Inc. is based in the U.S. but is certified under the Data Privacy Framework, which the EU Commission considers sufficiently secure. Transfers to Snap Inc. are therefore based on this certification.
We also use Google, including YouTube, for our direct marketing efforts. This may result in your personal data being transferred to countries outside the EU/EEA that do not offer an adequate level of protection. In such cases, transfers are based on the EU Commission’s Standard Contractual Clauses, which you have the right to access.
You can object to the sharing and use of your personal data for direct marketing by contacting us as described in Section 1 above.
Joint Data Controllers
We are joint data controllers with Meta Platforms Ireland Limited, TikTok Technology Limited, and Pinterest Europe Limited regarding the processing of your personal data in connection with our direct marketing on their platforms as described above. We have entered into agreements with each provider regarding the allocation of data protection responsibilities. According to these agreements:
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Meta is responsible for handling your rights as described in the section “Your Rights” below, and Travelheart Family is responsible for providing you with the information in this privacy policy. You can read Meta’s privacy policy [here].
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TikTok is responsible for handling your rights, and Travelheart Family is responsible for providing you with the information in this privacy policy. You can read TikTok’s privacy policy [here].
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Pinterest is responsible for handling your rights, and Travelheart Family is responsible for providing you with the information in this privacy policy. You can read Pinterest’s privacy policy [here].
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Google is responsible for handling your rights, and Travelheart Family is responsible for providing you with the information in this privacy policy. You can read Google’s privacy policy [here].